Online Marketplace Analysis
Project scope
Categories
Market research Product or service launch Sales strategySkills
digital marketing competitive analysis sales & marketing business consulting business strategyWhat do we want to do in partnership with you?
We want to explore the most effective way to differentiate our product within online platforms (such as Amazon) and an effective pricing strategy.
What is the behaviour of other beverage companies on online platforms? How are they targeting their customers? How are they differentiating and optimising their reach?
How can we best enter mass market-places like Amazon creating impact and “buzz”?
We want to gain a comprehensive understanding of the competitors in our space and how we can differentiate our offerings of both products and services.
What is the best way to differentiate our product in an already huge (and competitive) category such as Amazon
Pricing strategy & competitive marketplace
Deliverables Required for Competitive Landscape Research:
- A complete brand and competitor analysis, including identifying our current and potential future competitors.
- Competitor analysis should include: beverage brands (tea), sachet vs loose-leaf, where they are, what type of brand they are (who they target).
- Building a competition portfolio of our competitors, their features, services, price and target market.
- Identify trends and opportunities in our target market
About the company
We are a start-up in our first 18 months of trading. We love to provide high-quality organic tea with joy and a sense of fun. Our mission is that “it’s all good!”, which means that everything is good – from the quality of the tea, our environmental footprint, social impact and how you feel from the moment you pick up our packet.How do we do this? We provide high quality, organic, naturally low caffeine English Breakfast and Early Grey pure Ceylon tea which has been grown on a fair trade plantation. Our packaging is as environmentally responsible as possible (at this time). Every sachet of tea is individually wrapped in a sealed envelope with a witty and original cartoon, based on a tea pun. They are designed to make you smile!