We are in the midst of our first product launch and PR and communications are more important than ever. We have a great story to tell and we want it to be picked up by media outlets.

Students should be prepared to:

• Help us refine our story to something compelling and news-worthy
• Write up press releases around multiple news-worthy stories
• Identify media outlets that are most beneficial to us/most likely to pick the story up
• Send press releases and establish a positive rapport with media contacts
• Secure media exposure for our organization
• Assist with general communications tasks, such as writing 1 - 2 newsletters during the placement

The final deliverables should take the form of:

• Press releases that are ready to be published
• A list of media outlets that we can partner with along with contacts
• Communication established with those media outlets
• Conversations underway promoting the press releases
• 1 - 2 newsletters

Students will connect directly with the founder, researchers and social media team for mentorship.