1. Design and Launch a Book Landing Page: Build a high-converting, branded landing page for Wild, Bold and Ambitious, a subscription section, optimized for lead generation, email capture, storytelling, and purchase conversion.
2. Integrate eCommerce Capabilities (WooCommerce): Set up a seamless and secure WooCommerce platform to enable online sales of the book Wild, Bold, and Ambitious, as well as digital products and future toolkits.
3. Incorporate a Learning Management System (LMS): Implement and configure an LMS (e.g., LearnDash or LifterLMS) to host future online courses and downloadable entrepreneur resources, including sample modules.
4. Improve SEO, Analytics, and Content Strategy: Optimize key pages for SEO, ensure Google Analytics is set up for tracking user behaviour, and align content structure with the target audience (new entrepreneurs, startup founders, and solopreneurs).

By the end of the project, students should demonstrate:

1. Custom-designed landing page for Wild, Bold and Ambitious
2. Visual assets and UI/UX improvements (e.g., navigation, layout)
3. Integrated WooCommerce setup (book + digital product sales)
4. LMS setup with 1–2 sample modules and backend test
5. Walkthrough video or documentation for backend operations
6. Final report summarizing work completed, metrics, and recommendations