Self-directed neuromodulation as a service

Closed
xSensa Labs
Toronto, Ontario, Canada
Project
Academic experience
200 hours of work total
Learner
Ontario, Canada
Advanced level

Project scope

Categories
UX design Training & development Communications Product or service launch Sales strategy
Skills
target market coaching communication scalability self-discipline user experience (ux) persona (user experience) economics new product development customer service
Details

We have an ambitious plan to launch a higher-end and turn-key service-oriented version of our product. We wish to develop a scalable system for the complete client engagement life cycle. From awarness, through onboarding and developing a practice for coaching. We will provide the students 2 customer personas. For this endeavour we will provide real clients to assist in the development of the most effective experience. One of the major challenges associated with this project is that we are introducing a product that does not exist in the marketplace.

Company website: xsensalabs.com

Deliverables
  • In-depth understanding of the client's decision journey: identifying mental wellness need(s), buying a subscription for our product, and fine-grained understanding of user experience surrounding the coaching
  • Recommendations related to product features
  • Build and introduce the early prototype into the test market
  • Identify and establish communication with early test subjects
  • Determine the factors that will enhance or detract from target market adoption of the new product (behavioral economics angle)
Mentorship
  • Complete current offering - onboarding
  • Clear targets and expectations for developing for practice of neuromodulation coaching
  • Access to relevant research (Note: NDA required)
  • Real clients to work with
  • Weekly meetings, guidance and feedback

About the company

Company
Toronto, Ontario, Canada
Consumer goods & services, Hospital, health, wellness & medical

xSensa Labs is a startup company from Toronto, Canada, that has created a solution that empowers people to take charge of their mental states by directing their underlying brain activity. xSensa solution combines a brain sensor and an app that allows you to selectively activate systems in the brain that orchestrate cognition, mood, and emotions. Whether you want to settle your mind before an important presentation, get sharp and confident while you prepare for an exam, break through mental fog or negativity, or build long-term brain health and resilience, xSensa can help you get in the zone.

The product is at a late prototype stage, with independent scientific validations complete. We are seeking academic partnerships for various projects in marketing, business strategy, research and development. Besides the posted projects, we invite interested groups to inquire and propose additional projects.