Early adoption of neuromodulation as a service
Project scope
Categories
Market research Competitive analysis Market expansion Product or service launch Sales strategySkills
target market customer service communication primary market economics new product developmentWe have an ambitious plan to launch a higher-end and turn-key service-oriented version of our product. We wish to determine which of the two specific market segments will be more viable and commercially attractive. One of the major challenges associated with this project is that we are introducing a product that does not exist in the marketplace.
- Identify key messaging via customer focus groups and investigate the competitive landscape.
- Discovery and determining the methods of introducing a novel concept that it is possible to improve cognition by controlling one's own brain
- Identify primary market segments and develop buyer personas
- Create brand awareness
- Improve online communications
- Understand consumer's decision journey from identifying cognitive performance and mental wellness need(s) to buying a subscription for our product
- Recommendations related to product features
- Build and introduce the early prototype into the test market
- Identify and establish communication with early test subjects
- Determine the factors that will enhance or detract from target market adoption of the new product (behavioral economics angle)
Company website: xsensalabs.com
About the company
xSensa Labs is a startup company from Toronto, Canada, that has created a solution that empowers people to take charge of their mental states by directing their underlying brain activity. xSensa solution combines a brain sensor and an app that allows you to selectively activate systems in the brain that orchestrate cognition, mood, and emotions. Whether you want to settle your mind before an important presentation, get sharp and confident while you prepare for an exam, break through mental fog or negativity, or build long-term brain health and resilience, xSensa can help you get in the zone.
The product is at a late prototype stage, with independent scientific validations complete. We are seeking academic partnerships for various projects in marketing, business strategy, research and development. Besides the posted projects, we invite interested groups to inquire and propose additional projects.