Strategic Marketing Plan - Mental Performance and Wellness
Project scope
Categories
Communications Market research Marketing strategySkills
marketing strategies target market customer service strategic marketing primary market new product developmentWe have an ambitious plan to make our product globally available, however, our first step is to identify the primary target market and audience and develop a marketing strategy for the successful product launch.
- Identify primary market segments and develop buyer personas
- Identify key messaging via customer focus groups and investigate the competitive landscape.
- Create brand awareness
- Improve online communications
- Understand consumer's decision journey from identifying mental wellness need(s) to buying a subscription for our product
- Recommendations related to product features
- Promote a new product/service launch
Supervision style
- 1 hour per week of video or in-person supervisory meeting time
- Goal setting, prioritization, feedback, critical thinking practices
Supervisors
- Primary supervisor: Neuroscientist and Product Owner with lots of experience in working with students
- Secondary supervisor: Seasoned business professional with career spanning multiple executive roles with global scope
About the company
xSensa Labs is a startup company from Toronto, Canada, that has created a solution that empowers people to take charge of their mental states by directing their underlying brain activity. xSensa solution combines a brain sensor and an app that allows you to selectively activate systems in the brain that orchestrate cognition, mood, and emotions. Whether you want to settle your mind before an important presentation, get sharp and confident while you prepare for an exam, break through mental fog or negativity, or build long-term brain health and resilience, xSensa can help you get in the zone.
The product is at a late prototype stage, with independent scientific validations complete. We are seeking academic partnerships for various projects in marketing, business strategy, research and development. Besides the posted projects, we invite interested groups to inquire and propose additional projects.