- Directed the management and optimization of vendor portals, ensuring seamless product execution and data accuracy
- Led competitive analysis initiatives, uncovering market trends and opportunities to enhance strategic positioning

- Propelled revenue growth by 10%-20% through expert product positioning, high-impact upselling, and trend-driven styling
- Enforced compliance with promotional displays and point-of-purchase (POP) marketing collateral, optimizing in-store customer engagement

- Demonstrated product value and benefits which led to successful transactions and satisfied customers
- Dominated key performance metrics, ranking among the Top 5 associates for sales, UPT, and ADS

- Led the training and development of 40+ employees, instilling a high-performance, customer-first culture
- Developed and implemented problem-solving and conflict resolution skills, effectively handling customer inquiries and high-pressure situations

- Developed a multi-platform digital content calendar plan, integrating social media, e-commerce, and brand storytelling to drive engagement.
- Conducted market research and analyzed trends to optimize content performance and audience reach.
- Presented strategic recommendations to business owners, demonstrating data-driven insights and creative execution.

- Decoded survey data alongside Canadian Tire’s consumer insights team to extract actionable insights on Gen Z shopping behaviors, preferences, and engagement patterns
- Dissected Canadian Tire’ Corporation’s marketing research strategies, identifying key drivers behind their customer retention and brand positioning