McMaster University Continuing Education

Hamilton, Ontario, Canada

This semester students working in small groups will apply their knowledge in digtial marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current digital marketing challenge.The students will consider marketing research, strategy, digital promotional tools and marketing best practices to create a plan, report and presentation.

McMaster University Continuing Education

Hamilton, Ontario, Canada

In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.