Wordpress Website Development for EV Charging
The main goal will be to improve the overall website by adding 15-20 pages with content and great SEO. The particular pages will be provided to you at the project start time. You will also be given examples of similar pages to draw inspiration from.
Content Writer for Wordpress Website (Level Up)
The main goal will be to improve the overall website by adding content (text, images) for around 15-20 pages. The particular pages will be provided to you at the project start time. You will also be given examples of similar pages to draw inspiration from.
Grant Writing
We are looking for assistance in finding and completing grant applications. We believe this project will include: Assist with defining a company-identified challenge and defining the scope of a corresponding project. Identify potential grants and funding opportunities that are a good fit for our organization and project. Develop a needs statement that characterizes the challenge and justifies the need for our project and funding. Improve the clarity and persuasiveness of our company's grant proposal writing.
Wordpress Website Development (Level Up)
The main goal will be to improve the overall website by adding 15-20 pages with content and great SEO. The particular pages will be provided to you at the project start time. You will also be given examples of similar pages to draw inspiration from.
Wordpress Website Development (Level Up)
True EV Charging is looking for an ambitious student to help improve their website ( https://www.trueevcharging.com ). You will play a major role in growing the company in Canada by expanding their overall sitemap architecture, improving SEO and content, optimizing back-end processes and apps, and suggesting recommendations to aid the company in years to come. Main Goal Your main goal is to expand the overall sitemap archietecture by developing additional pages and content.
Wordpress Website Development (Level Up)
True EV Charging is looking for an ambitious student to help improve their website ( https://www.trueevcharging.com ). You will play a major role in growing the company in Canada by expanding their overall sitemap architecture, improving SEO and content, optimizing back-end processes and apps, and suggesting recommendations to aid the company in years to come. Main Goal Your main goal is to expand the overall sitemap archietecture by developing additional pages and content.
Development of Electric Charging System
Overview We are an early-stage startup focused on creating a cleaner future for our people and lands by developing sustainable technologies. The electrification of the transportation sector underway leads us to look ahead to develop smart and innovative vehicle charging technologies that will support the transition and decarbonization of our cities. As V2G technology rolls out, a concern is the lack of a standard bi-directional EV charging protocols as well as the lack of standard/compatible charging connectors. Currently, only a handful of EVs support V2G and bidirectional DC charging, and only a few EVs currently feature V2H technology. Main goal To create a project plan for building the new electric charging systen with a timeline and budget. This is a very exciting opportunity because the top project will be presented to our financial partnerships to seek funding that will enable the building of the charging system.
Customer Buying Journey
After much success in helping organizations simplify indoor living, True is now expanding its product lineup to simplify outdoor living through the dispensing of electricity to streamline the adoption of Electric Vehicles (EV). Our objective is to aid residential stratas in upgrading their parking lots to include EV charging stations for residents. In order to optimize our process, it is necessary that we have the right strategies and tools in place to make the greatest impact. Your goal for this project will be to assess and suggest ways to improve the existing customer buying journey. You will then work through each phase of the journey to recommend sales and marketing strategies for success. If time permits, you will do the same for the post-sales process as well. Additionally, the suggestions you make should fit with our Freshworks as this is the software we use for our CRM, sales and marketing.
Building New Partnerships
Recently, we’ve been focusing more of our attention towards working with interior designers, architects and builders to reach more business and residential customers. To date, we have completed a round of direct outreach via email to interior designers and have had very positive responses. Many have added our products to their catalogs and we’ve already received a few orders for business office renovations. These companies act as the middle person between us and the end user. They make great partners because they have their own clients who are already in-market for a renovation or new build project. Your goal for this project will be to optimize how we form and maintain partnerships with interior designers, architects and builders. This will include helping us optimize our customer success process, improve marketing emails, create a targeted landing page and recommend a customer success process from pre-sale to post-purchase.
Customer Journey - Sales Process
Project Scope Template - Riipen PROJECT DESCRIPTION 1. Why is the company in need of this project? We’re in need of this project because our current sales processes need to be reviewed, optimized, and automated by people who are experienced in connecting with people on a deep level because it’s important for us to maintain our personalities through automated processes. It sounds like the people involved in this program are great at creating connections and have experience in sales processes. 2. What are the prerequisites of the project (data gathering, other projects)? The prerequisites of the project include experience with developing sales processes for B2B or B2C industries. We currently lack automation in our funnel, so automation experience would also be helpful, particularly experience with Zapier. Other prior experience could include: lead collection, outbound marketing research, email campaigns, LinkedIn Sales Navigator, Shopify, grant research and writing, onboarding method. 3. Who, inside the company, needs to be involved with the project? Our sales manager (Andrew) and operations lead (Rochelle) will be involved in the project. 4. What specifically is the company looking to have the participants do? We’re specifically looking for the participants to audit our sales process, specifically the marketing/sales channels, target markets, and sales funnel. Our current sales process is obsolete because it was based on our first MVP product, where we used to approach business clients in-person, manually input leads, and send different personalized emails to each lead regardless of their interest level. The process is very time consuming and we need to automate the processes asap because we are bottlenecking our funnel midway. KEY PROJECT ACTIVITIES Describe the main activities of the project in 4 stages – one main activity per week 1. Audit existing sales processes 2. Develop framework of new sales process 3. Automate existing processes 4. Develop automated sales processes When are the students doing it? This project is flexible timewise and can be done on each student’s schedule. IDEAL SKILLS SET Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these skills set exactly. It would be considered an asset for the students to have some previous experience in a sales related position or in process automation. FINAL PROJECT DELIVERABLES What results are you expecting from this project? We’re expecting that this project will help us improve and automate our sales process. As one of our core values is to create meaningful connections, we hope that improving the automation will allow the team to stay connected with leads, new customers and existing customers throughout the customer journey. During the final meeting, are you comfortable with the students making a final presentation in powerpoint and writing a final report on PDF? Yes, that would be great. What is the maximum number of students your project could accommodate? We are able to accommodate as many students as you’d like because we can easily assign our different markets & customer profiles to different people (up to a reasonable amount).
True Dispensers - Product Development
PROJECT DESCRIPTION/DESCRIPTION DU PROJET: We're looking to expand our product lineup and you have the opportunity to influence the direction of our future! Our team in BC Canada specializes in the development of dispensers, primarily focusing on soap, sanitizer, and detergent dispensers. Your mission will be to develop a minimum viable product for a new dispenser that is targetted to a different industry. The term "dispenser" is very versatile and you have full freedom to choose what the new innovation will dispense (examples: air, water, food, powder, etc.). KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Develop a new Minimum Viable Product (MVP) Create a marketing campaign to align with the launch of the new product Establish a reliable supply chain to source the materials Design promotional content and packaging for the new product IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Product engineer - create, review and modify product components, including 2D and 3D part and assembly drawings. Research analyst - analyze market and product trends, research competitive landscape, and create a report of the new product. Procurement specialist - communicate and source materials from manufacturers and suppliers. Marketer - develop a marketing campaign for the launch of the new product. Graphic designer - design promotional content and packaging for the new product. FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Develop a new Minimum Viable Product (MVP) that can be added into our dispenser lineup. WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? 4-5
Marketing Strategy Plan
We want students to help us build a marketing strategy plan to grow and engage our target market: brick and mortar businesses, including hotels, grocery and retail, medical offices, recreation centres, and universities. Each target market requires different marketing strategies to reach the associated decision makers, so we recommend students choose only 1 target market to focus on. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: How do students currently perceive our brand and marketing, based on publicly available information about our company? What channels should we utilize for promotion, including ones we are not currently using? How could our messaging be updated to better explain our value proposition? What's the most cost-effective strategy to reach our target market?
Create B2B Landing Pages
We're looking for students to help us with the creation of B2B landing pages to be used in our email marketing campaign. Each landing page should be specific to the target industry and should lead the prospect down a sales funnel. This is a great opportunity for students who want to gain real-world experience in digital marketing. This will include: Build a sales funnel specific to each industry by considering the specific benefits for each customer. This will be your guide to building the landing page. Design landing pages for each customer using Hubspot or Shopify that can be used within our email campaigns.
Floor Stand Design
We're looking for an engineering or drafting student who can help us with the design of a simple metal floor stand. You will be provided with inspiration images and existing drawings to help guide you. You will also be given a criteria to consider regarding costs, materials and usability. This is a great opportunity for a student who is eager to assist in the design of a real life product. This will include: Recommend materials for the floor stand. Recommend metal fabrication methods for the floor stand. Create CAD drawings for 1-3 designs. Provide a brief summary report. Bonus Points if you can also create a 3D model of the design
Product Packaging Design
We're looking for graphic design students to help us design new product packaging. We have 3 products for which you will create packaging using our brand guidelines and your creativity. This is an exciting opportunity for students who have always wanted to combine their graphic design and marketing skills to improve a product. This will include: Research and recommend a box design that best matches our brand (i.e. magnetic closure, box with sleeve, etc.) Design product packaging for 3 products using our brand guidelines, product photos and product information. All 3 products are very similar so the designs will be similar and should compliment each other.
Graphic Design Assets for Website & Social Media
We're looking for marketing and graphic design students to help us with the creation of new graphic design assets for our social media and website. This is a great opportunity for students who want to put their graphic design and marketing skills to practice. This will include: Coming up with color themes and branding guides that aligns with and builds on our existing branding. Creating graphic design assets for our marketing materials, social media and websites, such as: New Facebook and LinkedIn cover photos. Instagram posts Infographics for our website that demonstrate product function, features and benefits. Optional: Create a promotional video if you have experience in video editing.
Chemistry Research Co-op Student
Number of individual students required: 1-2 Students The Chemistry Research Co-op Student will perform research that will assist in the development of our company. Students should have a strong understanding of organic chemistry and a passion for eliminating plastic waste. The following are a few projects the students will be working on throughout the co-op term: Project #1: Plastic Leaching and Alternative Solutions Literature review on the effects of plastic bottles leaching into hand sanitizer. Literature review on the effects of plastic leaching into the ocean. Recommend alternative solutions to plastic containers. Write blog posts on your findings to be posted on our website and social media pages. Project Scope #2: Research and recommend an optimal hand sanitizer formulation. Literature review on the toxicity of common alcohols found in hand sanitizer (i.e. ethanol, propanol, etc.) Conduct research on different gel hand sanitizer formulations that are on the market today. Write a report recommending a safe gel hand sanitizer formulation. Assist in phases of product development from the formulation stage to the market-ready stage (i.e. assist in grant applications, government certification applications, etc.) Project Scope #3: Effects of Plastic on our Earth & Oceans Literature review on the effects plastic has on marine life. Literature review on plastic waste generation (i.e. how much is recycled, ratio of where the rest ends up, biodegradability, etc.) Write blog posts on your findings to be posted on our website and social media pages. These are only a few projects students will have the opportunity to work on. We strive on collaboration and are open to other suggestions the students may have for other relevant research topics.
Chemistry & Ocean Sciences Research
Number of individual students required: 1-5 Students The Chemistry and Ocean Sciences Researchers will perform research that will assist in the development of our company. These projects are recommended for students in chemistry, green chemistry, chemical engineering, earth & ocean sciences and/or any other relevant faculties. Students who are interested in Project Scope 1 should have a strong understanding of organic chemistry. Project #1: Plastic Leaching and Alternative Solutions Literature review on the effects of plastic bottles leaching into hand sanitizer. Literature review on the effects of plastic leaching into the ocean. Recommend alternative solutions to plastic containers. Write blog posts on your findings. Project Scope #2: Research and recommend an optimal hand sanitizer formulation. Literature review on the toxicity of common alcohols found in hand sanitizer (i.e. ethanol, propanol, etc.) Conduct research on different gel hand sanitizer formulations that are on the market today. Write a short report recommending a safe gel hand sanitizer formulation. Project Scope #3: Effects of Plastic on our Earth & Oceans Literature review on the effects plastic has on marine life. Literature review on plastic waste generation (i.e. how much is recycled, ratio of where the rest ends up, biodegradability, etc.) Write blog posts on your findings. The deliverables of all three projects are in the form of short blog posts or reports. Blog posts will be posted on our website and social media accounts. This is a great opportunity for students to showcase their work. We will include the student's name as the author when posting unless the student would prefer to stay anonymous.
Marketing Material Graphic Design
Number of individual students required: 1-5 We are seeking creative students to design marketing material for a new campaign. Scope: Logo redesign - Create a new logo that is reflective of our brand. Flyer - Design a flyer that will be used in a mail campaign for our new product (photographs and product information will be provided). This will include both visual and communications design work. Google and Facebook Ads - Design the visual component and messaging of 3-5 ad campaigns. The above scope is just a few areas that the student may work on. We are open to tailoring the scope based on each student's individual strengths and interests.
Sales Prospecting and Outreach
Number of individual students required: 1-5 This is an exciting opportunity for students to get involved in the sales process of a fast-growing startup. We are seeking students to help us develop our sales strategy and increase outreach. The project scope: Sales Prospecting - Students develop a leads list from your recommended sources. Outreach - Students will contact potential leads to set up product demo appointments for us. Tracking - Students will record the outcome of their outreach attempts using Google Sheets. Evaluation - Students will analyze their outcomes and make recommendations on how to improve efficiency and increase conversion. The final project deliverable will have two parts. The first part will be a Google Sheets document where the student tracks all leads and outreach outcomes. The second part is a written recommendation of how we can improve efficiency and increase conversion.
Social Media Manager
Number of individual students required: 1-5 This is an exciting opportunity for students to get involved in the marketing process of a fast-growing startup. We are seeking creative students to help us create content and manage our social media channels. Scope: Social Media Content - Create scheduled content for our social media accounts (Facebook, Instagram, LinkedIn) and engage with users. This may include finding articles to share, writing posts and sharing images/videos of our products. Website Content - Create new content for our website. This could be anything from writing new pages for the website to writing blog posts (no web dev experience is required). The above scope is just a few areas that the student may work on. We are open to tailoring the scope based on each student's individual strengths and interests.
Marketing Content Creator
Number of individual students required: 1-5 This is an exciting opportunity for students to get involved in the marketing process of a fast-growing startup. We are seeking creative students to help us develop marketing content for our social media, website, ads and marketing material. Project Scope: Social Media Content - Create content for our social media accounts (Facebook, Instagram, LinkedIn). This may include finding articles to share, writing posts and sharing images/videos of our products. Ads - Create content for Google and Facebook Ads. Website Content - Create new content for our website. This could be anything from writing new pages for the website to writing blog posts (no web dev experience is required). The above scope is just a few areas that the student may work on. We are open to tailoring the scope based on each student's individual strengths and interests.
Sales & Marketing
Number of individual students required: 1-2 This is an exciting opportunity for students to get involved in the sales and marketing process of a fast-growing startup. We are seeking students who have a passion for innovative thinking and a positive attitude towards learning. We pride ourselves in fostering a dynamic environment where students will have the opportunity to try a variety of tasks during their internship to help them decide what they like best. Sales Scope: Sales Prospecting - Students develop a leads list from your recommended sources. Outreach - Students will contact potential leads to set up product demo appointments for us. Tracking - Students will record the outcome of their outreach attempts using Google Sheets. Evaluation - Students will analyze their outcomes and make recommendations on how to improve efficiency and increase conversion. Marketing Scope: Social Media - Create content and manage social media accounts (Facebook, Instagram, LinkedIn) Communications - Communication with media, distributors and clients by email. Marketing Materials - Create flyers, website content, etc. Recommendations - Students are encouraged to share their ideas about how we can improve our sales and marketing strategy. The above Sales and Marketing scopes are just some of the tasks students may work on with us. We are open to tailoring the scope based on each student's individual strengths and interests.
Sales Prospecting and Outreach
Number of individual students required: 1-5 This is an exciting opportunity for students to get involved in the sales process of a fast-growing startup. We are seeking students to help us develop our sales strategy and increase outreach. The project scope: Sales Prospecting - Students develop a leads list from your recommended sources. Outreach - Students will contact potential leads to set up product demo appointments for us. Tracking - Students will record the outcome of their outreach attempts using Google Sheets. Evaluation - Students will analyze their outcomes and make recommendations on how to improve efficiency and increase conversion. The final project deliverable will have two parts. The first part will be a Google Sheets document where the student tracks all leads and outreach outcomes. The second part is a written recommendation of how we can improve efficiency and increase conversion.